TVG rebranded as FanDuel TV, sports betting added


FanDuel Group, North America’s leading online gaming company, announced plans on August 25 to launch FanDuel TV, which will include a widely distributed linear cable television network, and its new OTT platform known as from FanDuel+.

FanDuel TV will emerge from predecessor TVG, the group’s main horse racing network.

FanDuel TV and FanDuel+ will go live in September and become the first linear/digital network dedicated to sports betting content, according to the release.

TVG officials said the announcement is the latest example of FanDuel Group’s commitment and investment in horse racing, adding that FanDuel is committed to growing horse racing viewership and that sports are an integral part of its business in the United States and globally.

FanDuel is the leading sports betting platform in the United States and one of the most recognizable brands in sports, TVG officials said. The company plans to prominently feature racing in its market-leading mobile betting app and merge the ADW and sportsbook wallets, allowing its customers to seamlessly interact with horse racing content. This represents an important opportunity to attract new audiences to the races.

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As part of the launch, FanDuel TV will host Kay Adams, who will headline the network with a daily live show five days a week. Adams, who previously hosted Good Morning Football on the NFL Network, will host the show from FanDuel TV studios in Los Angeles each day at 11 a.m. EDT. As part of the launch, the company announced that FanDuel+ will be free to download for existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms.

While the main network will be rebranded as FanDuel TV, the early deposit betting platform and mobile app will continue to carry the TVG brand, according to TVG officials. Betting via the TVG app will remain and customers will be able to continue using the TVG app and will not need to have a FanDuel sportsbook account to access it. While the network plans to add programming, horse racing coverage from noon to midnight ET daily will remain largely unchanged. Betting on races featured on the network during this 12-hour block represents more than 90% of the company’s ADW handle, TVG officials said.

“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” said Mike Raffensperger, chief commercial officer of FanDuel. “We intend for FanDuel TV to be at the intersection of live sports and interactive content and believe that Kay is the best example of on-air talent who can connect fans with the stories of the games that bring them closer. are most interested in. Our goal is to provide fans with engaging programming to watch and bet on in tandem with our mobile app.”

Adams headlines the new morning show
Adams will host his own hour-long show Monday through Friday, welcoming guests and a wide array of personalities from across sports and entertainment. It looks forward to continuing its well-established track record of entertaining and informing sports fans in the morning! Daily viewers can expect the same “Hey Kay Adams” energy as usual, and the daily studio show will also be available on YouTube and other social media platforms.

Pat McAfee and the PMI team to produce original content
FanDuel TV is thrilled that one of the hottest and most influential people in sports media, Pat McAfee, and his team at PMI Network are also joining the party! McAfee’s PMI Network will produce new content as part of the network’s weekly programming block. Details regarding new PMI Network content will be shared by Pat on The Pat McAfee Show when it’s ready for prime time!

Programming of Bill Simmons’ The Ringer Network
As part of the launch of FanDuel TV, the company has entered into a programming agreement with The Ringer providing FanDuel TV content from one of the most listened to and followed sports and pop culture digital networks and podcasts in the world. industry. Details on specific content for The Ringer, which Bill Simmons founded in 2016, will be released in the future.

More ways to win with Lisa Kerney
Additionally, FanDuel’s signature sports betting show, More Ways to Win, will continue to be hosted by former ESPN SportsCenter anchor Lisa Kerney, who will bring viewers weekly sports betting analysis and insight. major sports leagues. More Ways to Win has been a cornerstone of FanDuel’s programming with Kerney covering a variety of sports content geared towards the sports bettor in his high-energy style. A FanDuel brand ambassador, Kerney recently appeared in the company’s baseball commercials and hosted the company’s FanFest event, which aired live from Los Angeles to over 300,000 viewers during Super Bowl week. LVI.

“Having proven on-air talent, live content from the most influential name in sports media in Pat McAfee and the best team in the industry covering horse racing today demonstrates that FanDuel TV will be a dynamic network from day one,” said Amy Howe, chief executive. Officer, FanDuel Group.

New live sports programming
FanDuel TV aims to become the new home of international basketball in the United States Under a licensing agreement with Sportradar, FanDuel TV and FanDuel+ will broadcast more than 3,000 hours of live sports, including the International basketball league action from the National Basketball League (NBL) Australia’s professional league, the Chinese Basketball League, as well as the French and German professional leagues.

Horse Racing Experts Stable
In keeping with its proud TVG lineage as the undisputed home of horse racing, FanDuel TV will feature a stacked array of unrivaled coverage from respected experts including Christina Blacker, Britney Eurton, Gabby Gaudet, Mike Joyce, Todd Schrupp and the rest of the prize. TVG- winning on-air talent roster. FanDuel TV’s programming schedule will be underpinned by the best live coverage of top tracks including Gulfstream, Del Mar, Keeneland, Pimlico, Santa Anita and many more. FanDuel TV will also provide unparalleled coverage of the Breeders’ Cup World Championships in November, hosted at Keeneland in Lexington, Kentucky.

“TVG has been the undisputed leader in horse racing for 20 years and the launch of FanDuel TV creates an exciting new platform for the next 20 years,” added Raffensperger. “FanDuel TV and FanDuel+ will accelerate the renaissance of racing and repackage the sport for a new generation of mobile fans, while bringing new leagues and sports to the US market. We plan to offer more live sports than ever before. any network in America.”

The company will continue its sponsorship of marquee racing events such as the Breeders’ Cup World Championships, TVG Pacific Classic (G1) and others, as well as support for thoroughbred tracking, the permanently disabled jockeys and other races. related charities, TVG officials said.

FanDuel TV will be widely distributed on linear television through its relationships with major cable and satellite providers in the industry, including Comcast Xfinity, Spectrum, Verizon FIOS, DirectTV, DISH, Cox Communications, FuboTV, YouTubeTV and Hulu. FanDuel+ will also be widely available on direct-to-consumer OTT platforms including Roku, Apple TV, and Amazon Fire. For more FanDuel TV programming and news, follow @FanDuelTV on Twitter and Instagram.

About FanDuel Group
FanDuel Group is an innovative sports entertainment and technology company changing the way consumers interact with their favorite sports, teams and leagues. The premier gaming destination in the United States, FanDuel Group is comprised of a portfolio of leading brands in gaming, sportsbooks, daily fantasy sports, early deposit betting and TV/media. The FanDuel group is present in all 50 states with approximately 17 million customers and nearly 30 points of sale. The company is based in New York and has offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland. Its FanDuel TV network and FanDuel+ are widely distributed on linear cable TV and through its relationships with major direct-to-consumer OTT platforms. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the London Stock Exchange’s FTSE 100 Index.

This press release has been edited for content and style by BloodHorse Staff.


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