Soboba Casino Resort chooses OPTX casino data platform


Posted: October 15, 2021 at 11:30 a.m. CDT|Update: 5 hours ago

LAS VEGAS, October 15, 2021 / PRNewswire / – Soboba Casino Resort at San Jacinto, California, has selected the complete suite of OPTX solutions for marketing, player development, slots and artificial intelligence. OPTX was recently named one of CIO Review Magazine’s Top 10 Gaming Technology Solutions Companies for 2021.

OPTX logo

“When we looked at the tools available on the market in the areas of slots, player development, marketing and artificial intelligence, OPTX was clearly the winner against all other solutions in the industry”, said Steven nino, Information Director at Soboba Casino Resort. “OPTX is the only platform designed to bring together all of our land and online systems data into a single operational solution. OPTX will guide and manage our player development team, help optimize our slots floor and execute slots. Automated multichannel campaigns to drive increased visits and profits The OPTX platform will transform the way our team works, giving them more time to focus on overall strategy and customer experience.

“We are delighted to announce Soboba as our new partner as we continue to develop our footprint in California and tribal properties across the country, ”said Brooke Fiumara, co-CEO of OPTX. “OPTX remains committed to providing the most comprehensive solution available in the gaming industry.”

OPTX provides an end-to-end solution focused on slots, marketing and campaigns, player development and artificial intelligence. Available through desktop and mobile apps, the data intelligence used by OPTX creates actionable recommendations for casino operators, delivers individualized, real-time information to ensure no exploitable player is missed, and enables teams spend less time compiling data and more time implementing strategies that increase visitation, revenue and profitability.

For more information on OPTX or to schedule a demo, visit

An atypical start-up, OPTX was founded in mid-2019 by former casino executives who believe that only the union of operations, people and technology can deliver impactful results. The OPTX solution is designed from the ground up to simplify complex processes and improve operational efficiency. As an enterprise technology solution for casino operators, OPTX gathers meaningful player data from multiple source systems, cleans it up, and then presents it in an understandable and clear manner. For more information on OPTX, visit

View original content to download multimedia:


The above press release has been provided courtesy of PRNewswire. The views, opinions and statements contained in the press release are not endorsed by Gray Media Group and do not necessarily state or reflect those of Gray Media Group, Inc.


About Author

Leave A Reply