Smash Capital, New York Insight Partners, a New York-based global private equity and venture capital firm, and that of Singapore sovereign wealth funds invested GICs US$690 million to partner with the company during a period of rapid international expansion. Apis Growth Fund II, a private equity fund managed by Apis Partners LLP (“Apis Partners”), and the company’s other existing shareholders retain stakes in Coda going forward.
“This investment marks an important milestone for Coda as we seek to provide content publishers and consumers with more monetization options,” said neil davidson Executive Chairman and Co-Founder, Coda Payments . “We have spent more than 10 years building the world’s leading independent platform for monetizing digital content and are delighted to welcome Smash Capital, Insight Partners and GIC as partners as the company enters its second decade. of growth.”
codashop , a trusted source of currency in games and other premium content for millions of consumers in over 50 territories around the world, is the only independent content marketplace with a global footprint. With Codashop, developers and publishers make it easier for their customers to get the content they love by letting them choose from over 300 convenient payment methods. Coda also operates Codapay, which publishers use to accept the same range of payment methods available on Codashop on their own websites, and Codacash .
“At Smash, we believe the way people experience the Internet will increasingly resemble video games. Coda enables the world to consume these immersive experiences,” said Evan Richter Founding Partner at Smash Capital . “The Smash team and I are honored to have the opportunity to partner with Coda as it becomes a truly generational brand in gaming and beyond.”
“Accepting payments for mobile games and digital entertainment in emerging markets around the world is incredibly complex given the number of payment methods out there, each requiring time and resources to integrate. Coda is the industry leader in simplifying this monetization process, as well as helping consumers access and enjoy great content,” said AJ Malhotra, managing director at Insight Partners. “We are thrilled to partner with the Coda team as they continue to grow and grow.”
Matteo Stefanel Apis Partners Co-founder and Managing Partner commented: “Our partnership with the management team of Neil and Coda continues to be truly excellent. We are delighted to see the exceptional growth and continued success of Coda Payments recognized by Smash, Insight and GIC with their investment in the business. Udayan Goyal Apis Partners Co-founder and Managing Partner continued, “We are confident that the addition of Smash, Insight and GIC to the Coda family will lead to tremendous progress in growing the business and we look forward to sharing our industry expertise as they embark on this new journey. .”
Publishers and developers work with Coda to generate new revenue, reduce monetization costs, and reach new paying audiences. Backed by a secure and reliable payment infrastructure and providing a seamless user experience, Codashop allows customers to choose from a wide range of popular payment methods and take advantage of exclusive offers.
For publishers, Coda also acts as a trusted partner in the market, ensuring compliance with local regulations and tax requirements, providing market intelligence, offering personalized marketing support and providing 24/7 customer service. /7.
To learn more about Coda, visit codapayments.com .
About Coda Payments
Coda Payments operates Codashop, the leading independent source of games and in-game currencies. Coda also offers Codapay, which allows publishers of digital content to accept the same range of over 300 payment methods available on Codashop on their own websites, and xShop, which allows publishers to distribute their products through a range of e-commerce and other consumer-face-to-face platforms.
Coda’s vision is to be the platform of choice for taking life’s digital experiences above.
About Smash Capital
Smash Capital is a later-stage investor, giving its companies an unfair brand and media advantage. The company is managed by Eric Garland , Kevin Mayer , Evan Richter , Tom Stagg and Brad Twohig . Investments include: Epic Games, Sondermind, DuckDuckGo, among others.
About Insight Partners
Insight Partners is a global software investor that partners with high-growth technology, software and internet startups and ScaleUp companies that are driving transformative change in their industries. As of February 24, 2022, the closing of the company’s recent fundraising, Fund XII, brings Insight Partners’ regulatory assets under management to over $90 billion. Insight Partners has invested in over 600 companies around the world and has seen over 55 portfolio companies complete an IPO. Based in New York, Insight has offices in London, Tel Aviv and Palo Alto. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with hands-on, hands-on software expertise to drive long-term success. Insight Partners meets great software leaders where they are in their growth journey, from their first investment to their IPO. For more information about Insight and all of its investments, visit insightpartners.com or follow us on Twitter @insightpartners.
GIC is a leading global investment firm established in 1981 to secure that of Singapore financial future. As manager of that of Singapore foreign exchange reserves, GIC takes a disciplined, long-term investment approach and is uniquely positioned across a wide range of globally active asset classes and strategies. These include equities, fixed income, real estate, private equity, venture capital and infrastructure. Its long-term approach, multi-asset capabilities and global connectivity make GIC an investor of choice. GIC seeks to add significant value to our investments. Based at Singapore , GIC has a global talent force of over 1,800 people in 10 key financial cities and has investments in over 40 countries. For more information on the GIC, please visit www.gic.com.sg or LinkedIn .
About Apis Partners
The Apis Group (“Apis”) is a global ESGI-native private equity and venture capital asset manager that supports growth-stage financial services and financial infrastructure companies around the world through their providing catalytic growth capital. Collectively, Apis, through its team of approximately 30 professionals with deep industry expertise, manages or advises investors’ total committed capital (including drawn and invested capital) of more than US$1.2 billion .
Including its seat at London Apis is represented in seven countries across Europe , Middle East , Africa and Asia . Apis is keenly aware of the development impact that providing growth capital can have for financial services and financial infrastructure businesses in growing markets, and as such, financial inclusion is a fundamental principle. of Apis’ investment approach and mandate. Apis became a signatory to the United Nations-backed Principles for Responsible Investment (UNPRI) when the company was founded in 2014. www.apis.pe
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SOURCE Coda Payments
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