June 6, 2022
(PRESS RELEASE) — Pragmatic Play, one of the iGaming industry’s leading content providers, has strengthened its relationship with operator Roobet by offering a purpose-built dedicated studio.
The launch sees Pragmatic Play build on its reputation for excellence in bespoke live casino offerings by creating a dedicated five-table studio, including four blackjack tables and one roulette table, for an unparalleled immersive experience.
The deal follows similar recent agreements with leading operators to provide dedicated live dealer studios, as Pragmatic Play continues to excel in the vertical.
Yossi Barzely, Director of Business Development at Pragmatic Play, said: “The benefits of dedicated environments are widely known, as they provide better retention for players who instantly recognize who they are playing with through bespoke studio design.
“Roobet recognizes this, and we are delighted to have been chosen to provide the brand with its own studio and tables which will help strengthen its position in the Live Casino space.”
Chris Micallef, Head of Casino at Roobet, said: “It is a testament to the quality of Pragmatic Play’s live casino offering that many top operators are lining up to have bespoke studios created for them.
“As we have similar standards for the content we provide to our players, this deal was easy to close, and we are delighted to have now started our operation. We look forward to working with the provider on future projects.