Playtech’s iGaming content goes live with NorthStar Bets in Ontario

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Game software development company playtech announced its launch in Ontario through its existing partnership with NorthStar Betswho will see Playtech’s IMS platform, casino and live casino technology offered to bettors in the Canadian province.

The strategic strategy of Playtech and NorthStar Bets partnership was announced earlier this yearunder an agreement under which the former has undertaken to provide software services to the latter. With the addition of Poker content later in 2022Playtech will provide NorthStar Bets with its full suite of technology products “to deliver one of the best online casino and sports betting experiences in Ontario,” according to a press release.

NorthStar Bets is an Ontario-based brand that aims to provide players with “a unique, local premium user experience on their casino gaming and sports betting platform”. It’s owned by NorthStar Gaming, which also announced ad creative for the product last month, as part of a launch campaign titled “It’s a Win.”

Shimon Akad, Chief Operating Officer at Playtechspoke about this launch and said: “The launch of Playtech’s new software and services partnership with NorthStar betting is another key step in developing our strategy in North America.. Our ability to form key strategic partnerships with industry-leading operators around the world is critical to Playtech’s success. NorthStar Bets is Uniquely Positioned to Become One of Ontario’s Leading Operatorsand we are excited to work alongside them to build a market-leading responsible gaming proposition.”

Michael Moskowitz, CEO of NorthStaradded, “NorthStar Bets puts consumers at the center of an immersive, content-driven experience. Our partnership with Playtech means we are able to deliver an engaging and enjoyable online experience with the highest level of player protection.. Consumers are looking for content that meets their individual preferences and interests and, alongside Playtech’s unparalleled multi-channel technology, we are uniquely positioned to become a leader in the Canadian iGaming market.”

The partnership was announced several months before Ontario opened its regulated online gambling market on April 4, which was the culmination of three years of workfollowing the announcement that the province was ending the lottery’s legal monopoly on online gambling in 2019.

Playtech launched with multiple partnerships in Ontario first day with RNG Casino and Live, quickly followed by the full platform.

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