Playtech makes long-awaited debut at live dealer casino in the United States


Shutterstock / Oleksandr Fagaulin

Evolution game has just lost its effective monopoly on live dealer casino play in the United States. His first rival will be Playtech, which launched its live dealer products through online casino operators in Michigan and New Jersey. The tech provider made its announcement on Christmas Eve.

The move can add value to Playtech, which Aristocratic hobbies and JKO play are already competing to acquire. Aristocrat Offer $ 2.9 billion, but Playtech announced today that it will delay implementation of this offering until groundhog day. In the meantime, Playtech is talking to the executives of JKO.

Playtech entering the lucrative live reseller market will likely impress these contenders. Evolution, in its October earnings report, said “strong live casino demand” has increased by more than 53% in Q3 2021 compared to Q3 2020. This includes Evolution’s global operations, not just those of the US online gambling market.

Playtech won’t be Evolution’s only rival, however. The two companies may soon face additional competition from Scientific Games (SG). SG announced in November that it had acquired Authentic games in order to enter the US direct reseller market.

Additionally, Playtech executives have plans beyond flipping the switch to launch live dealer game studios in Atlantic city and Southfield, Michigan.:

“The two facilities represent the initial launch of Playtech’s live casino offering in the United States and the next step in Playtech’s strategic expansion into the United States. “

When news of Aristocrat’s takeover bid broke, Playtech’s share price rose from $ 12 at $ 18.33. Then, when JKO announced its debut in November, stocks hit $ 22. To date, the stock is at $ 19.11.

Playtech’s live dealer games are already popular

To date, Playtech’s live blackjack and roulette games are of them from six most popular games on Play Gun Lake, according to the Michigan online casino operator powered by Parx Interactive.

Still, Bet365 in New Jersey live roulette on No. 1 in its new online casino products. This operator simultaneously launched the live dealer products with Play Gun Lake, according to Playtech.

Playtech calls the game Bet365 highlights Quantum roulette arcade:

“A key game in our multiplier roulette portfolio, Quantum Roulette was designed for the US market to create a new arcade gaming experience. This is a double zero automatic roulette table with a new 1000x multiplier, which is the first live multiplier roulette variant to be launched in both states.

Christmas Eve launch games include: roulette, blackjack, baccarat and All Blackjack Bets, which allows “an unlimited number of players to participate in a game”.

Playtech says:

“This initial offering will be followed by other launches including a sports-focused environment, a new arcade experience that offers a new way to engage in Live Casino and the introduction of some of our major live game shows. . “

The Story of Playtech Live Resellers

Although SG is coming, Playtech and Evolution could profit from their duopoly for a little while. Setting up live dealer studios takes time, beyond the need for regulatory approval.

In Michigan alone, Playtech’s work to launch a live reseller began almost a year ago. In February 2021, she announced her partnership with Parx. The following month, he revealed that he had secured a lease on the Southfield property and that he would build a “state-of-the-art” studio in that suburb 20 minutes north-west of. Detroit.

At this point, Playtech’s partner Parx had not yet obtained the approval of the Michigan Gaming Control Board (MGCB) to launch their online casino game. In April 2021, the MGCB gave this approval to Parx and the Gun Lake Band of Michigan Potawatomi Indians, operator of the Gun Lake Casino in Wayland, Michigan. It still took about eight months from that date for Playtech to start dealing hands and spinning the roulette wheels.

Today, MGCB communication specialist Mary Kay Bean Recount Online Poker Report:

“On December 22, the Michigan Gaming Control Board authorized Playtech to broadcast live casino table games from a studio in Southfield, Michigan. Playtech initially offers live dealer games through the Gun Lake Tribe online casino. Parx Interactive is the platform provider for the Gun Lake Internet gaming site, which operates under the Play Gun Lake brand.

“The first live dealer games offered are Blackjack, All Bets Blackjack, Baccarat, American Roulette and American Quantum Roulette.

“Playtech was approved after meeting Michigan regulatory requirements for Internet gaming, including an on-site review by MGCB staff. “

More states to come

As complicated as this process is, Playtech plans to repeat it, depending on each state’s specifications.

Back in March, Playtech COO Shimon akad noted:

“The new Michigan studio is the first step in our live expansion in the United States as we seek to offer live studios in all regulated states. “

If it really launched in all regulated states, that would include two – West Virginia and Connecticut – where even Evolution is not currently active.

On the operator side, the direct reseller has become less a question of product differentiation than a requirement. Online casinos without live dealer games still exist, but are becoming rarer every day. Today, for example, PointsBet Casino announced he was joining the bandwagon in New Jersey. For now, its selection only includes Evolution titles, so it’s only a coincidence that the timing coincides with the launch of Playtech.


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