Play Star Casino is making its way to the United States, specifically to the NJ online casino market.
And the launch will mark PlayStar Gaming’s North American debut.
Although we don’t have a launch date yet. we know the PlayStar NJ Casino app will be powered by Aspire Global Pariplay Ltd.
Pariplay announced the news via a statement on Tuesday.
Besides, magician games, which is Pariplay’s in-house development studio, will provide content to PlayStar NJ online casino customers. The offer includes popular titles such as:
- Northern Dragons
- Rumble Rhino Megaways
- wild wood buffalo
When PlayStar Casino debuts in NJ, it will do so through the Ocean Casino Resort Internet gambling license. Ocean Online Casino, betParx and Tipico Casino are live now.
What the Pariplay deal means for the launch of PlayStar NJ
Pariplay is licensed by the New Jersey Gaming Enforcement Division.
According to the press release, the company has targeted North America as a major growth pole for the company, signed a plethora of key trade deals on the continent over the past year.
PlayStar is one of them because they will use the Pariplay Fusion aggregation platform. It features thousands of titles from the industry’s leading game developers along with a suite of back-office conversion and retention tools that enhance player value.
And all this is essential for a newcomer to the industry such as PlayStar Casino.
Adam Nobledirector of business development at PlayStar, explained how the Pariplay wallet will provide “engaging and varied content”.
“Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we offer a wide choice for players which will be essential for both acquisition and retention,” said Noble. .
And from Pariplay’s perspective, PlayStar is the latest “innovative and exciting partner” to achieve the company’s North American business goals.
“The company’s exciting approach to operations gives us the perfect opportunity to enjoy a fruitful partnership with a brand that has huge aspirations to carve out a real niche for itself within the world’s largest emerging market,” Andrew Macleanvice president of sales at Pariplay, said.
Finding Players in NJ’s Crowded and Mature Online Casino Market
Few would say that attracting online casino players to NJ will be one of PlayStar’s biggest challenges ahead.
We are talking about the most mature US Internet gambling market. Launched in 2013, there are now more than two dozen NJ casino and poker apps available.
So why would a loyal player say BetMGM or Golden Nugget online casino light switch?
Players love the slots library or live dealer offers and already have funds.
With a new casino like PlayStar, players will need to download the app, register and make that initial deposit.
And at the time of this writing, there is no preview available on what games PlayStar Casino might include when launching the app.
Looking at PlayStar Gaming’s website, it doesn’t yet provide many details on what to expect. However, there is a brief blurb regarding the PlayStar experience:
“PlayStar Casino will differentiate itself through personalization, engagement and exemplary customer service that makes players feel like the star of the show. Our proposition is backed by extensive market research and analysis of player behavior patterns. consumers to ensure maximum engagement and entertainment.
NJ online casino players will soon discover what this means to them.
For now, with the Pariplay deal in place, PlayStar Casino is taking a giant leap forward in making NJ players “the star of the show”.