New Report Reveals Significant Increase in Small Business-Related Search Queries / World of Digital Information


It looks like opening a small business is becoming an increasingly popular idea, at least as far as this new report from Semrush is concerned. The findings of this report show that there has been an increase in search activity using small business related queries and how they can be configured. Search engine queries that use “open search” and other related keywords increased by 21% between 2018 and 2022.

Much of this research was done during the months of January and March, suggesting that the people doing this research were trying to start the new year trying to achieve greater financial security and independence. If we look more broadly at all search queries relating to small businesses, the volume of those searches has increased by 76% in the last four years, everything is taken into account.

This report also revealed a lot of information about the types of small businesses that entrepreneurs are looking to build. About 20% of these aspiring business owners want to open a shop, and an equal proportion said they want to start a business on Etsy. With all of that said and now out of the way, it’s important to note that buying and setting up a vending machine could be one of the fastest growing small business projects for entrepreneurs. , as it jumped several places to reach the second position on this list.

The top three business categories that remained consistent across all US geographies were Etsy, Cleaning, and Boutique. Despite this being the case, cafes hold their own as a business niche, being among the top three most popular small businesses to start in about half of the states nationwide.

It is also quite clear that searchers using such queries and keywords are trying to understand the proper process for starting a business, including how they can get their hands on funding. Based on the average monthly searches, the most commonly used keywords related to small business were loans and grants, with administration, ideas and general guides also frequently searched.

Another thing that becomes apparent while browsing through this report is that small business owners are looking to modernize their business strategies. Searches for digital marketing agencies increased by 1,500%, and the desire to create short promotional video content also increased by 420%. SMS marketing also appears to be growing in popularity, with searches for it increasing by 600% over the duration of this study.

Small businesses seem to be experiencing something of a renaissance in general, with their 2,900% increase in monthly traffic providing concrete evidence of this trend. By far, the biggest increase was seen in the gambling and casino niche, with websites catering to this niche seeing an absolutely incredible 63,420% increase in web traffic. This means that they receive 634 times more traffic than before.

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