Netflix To Launch New Features For Families To Explore, Connect With Their Favorite Shows, Marketing & Advertising News, AND BrandEquity


The Netflix logo is seen on their desk in Hollywood, Los Angeles, California, United States (File / Reuters)

Streaming giant Netflix is ​​set to launch two new features that aim to help families connect with their favorite shows and movies.

According to Mashable India, the streamer will launch a platform update which is a “bi-weekly recap email for kids” that will be sent to parents from Netflix that will contain information about their child’s preferences and tastes. .

Recommendations based on their kids ‘favorite shows and movies, printable coloring sheets and activities inspired by their kids’ favorite characters, themes or topic charts that show the types of shows their kid enjoys the most, and tips on how to use their child’s features on Netflix; will be included in the mail.

The second update, as reported by Mashable India, is the introduction of the “Kids Top 10 rows”, which will feature the most popular children’s content in the subscriber’s country.

If this information is available to a subscriber, then it would be much easier for them to discover and explore various child-friendly content on the platform.

“Shows and movies are an important way for children to connect with the world – helping them discover new places, bond with family or friends and understand other perspectives,” wrote Jennifer Nieva, Director of Product Innovation at Netflix. a blog post.

Both updates will roll out immediately to Netflix subscribers around the world, according to Mashable India.

The litigation dates back to April last year when the local Netflix unit filed a lawsuit against SK Broadband after the latter demanded network usage fees …

Netflix currently broadcasts movies such as “Despicable Me” and “The Grinch” from Universal Studios Illumination …


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