Golden Nugget Online Game Optimizes Player Experience |


World-renowned gaming and casino brand renews partnership with digital marketing and sports fan engagement platform OtherLevels

PHILADELPHIA CREAM, January 6, 2022 / PRNewswire / – OtherLevels, a leader in outbound cross-channel marketing and engagement for the gaming industry, has extended its partnership with Golden Nugget Online Gaming (NASDAQ: GNOG) by United States for two more years. The contract extension will allow Golden Nugget and OtherLevels to expand into West Virginia in addition to its current partnership in Michigan and New Jersey and continue to deliver rich, relevant and personalized messages to activate players on Golden Nugget’s digital gaming and sports betting platforms.

Since 2015, OtherLevels has been providing omnichannel marketing and real-time messaging services to Golden Nugget to drive igaming player activity both during and out of session, including during GNOG’s latest deployment across the world. State in Michigan. By delivering smart and personalized content to players based on past gaming behaviors, preferences, and various other parameters at the right time, OtherLevels has helped Golden Nugget optimize its approach to player engagement.

“Golden Nugget has been a valued strategic partner of OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations begin in Pennsylvania, West Virginia, and other new states in the US market, ”said Brendan O’Kane, CEO of OtherLevels. “Over the next two years, we will leverage our cross-channel messaging and enhanced content delivery capabilities to ensure that personalized, relevant content reaches the right players on the right channel at the right time. “

Samir Banerjee, Golden Nugget Online Gaming, Chief Marketing Officer, said, “Our continued partnership with OtherLevels demonstrates’s commitment to always providing our online casino customers with a personalized messaging experience that is best in class.”

OtherLevels offers sports betting and casino brands like Golden Nugget the best multi-channel marketing capabilities to maximize player activation and increase gaming sessions, session time and new player registrations. OtherLevels is also leveraging big data to improve smart messaging capabilities and content delivery, helping gaming brands drive meaningful engagement in the online casino industry.

OtherLevels uses sophisticated publishing and decision processes to deliver real-time messages and marketing proposals to sports bettors and online players. The publishing engine integrates game data, current statistics, market data (odds), sports betting data, bet types and customer data to create a pool of specific betting or gaming opportunities. game or session status of each player. The decision engine automatically selects what message or content to send when and to which player, based on activity signals, real-time factors, in-game events and regulatory requirements.

By expanding its marketing partnership with OtherLevels, Golden Nugget can devote more time to campaign and content strategy while reducing the time spent maximizing reach and audience segmentation. As the partnership evolves and expands to new states, the ability of OtherLevels to accurately target users with the optimal content channel and deliver automated customer journeys will also increase.

For more information on the partnership between OtherLevels and Golden Nugget Online Gaming, please contact Vanessa Horwell at [email protected]

For more information on Golden Nugget online games, visit; or download the app, available on iOS, Android and Google Play.

About the other levels

OtherLevels Holdings Limited (ASX: OLV, or “Other levels“) is a leading customer engagement platform with offices in Europe, the United States and Australia. The OtherLevels platform enables customers to engage their known and anonymous audiences across desktops, the mobile web, and apps. The combination of the OtherLevels open data platform with the OtherLevels In-Play and Intelligent Messaging capabilities provides real-time messaging solutions for online sports betting operators and iGaming. Major clients include Camelot (UK), Tatts / Tabcorp, OPAP, Luckia, Pinnacle, Golden Nugget, Michigan State Lottery, Kindred / Unibet and Betfred. For more information, please visit

About GNOG

Golden Nugget Online Gaming is a leading online gaming company that is considered a market leader by its peers and was the first to offer Live Dealer and Live Casino Floor Roulette at United States online gaming market. GNOG was the recipient of 17 eGaming Review North America Awards, including the coveted Operator of the Year prices in 2017, 2018, 2019 and 2020.

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