Gaming Americas Weekly Roundup – September 6-12 – News from the European gaming industry

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Welcome back to our weekly roundup of American gaming news! Here, we review weekly highlights from the US gaming industry that include the latest news, new dates, and new partnerships. Read on and get updated.

Latest news

BetMGM has announced the launch of its industry-leading digital sports betting platform in Wyoming. Wyoming is the 14th market to offer BetMGM’s mobile and online product.

Caesars Entertainment has announced that its brand new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.

Aristocrat Gaming launched its MarsX firm in Argentina at Casino Buenos Aires.

Betsperts Media & Technology Group CEO Reid Rooney announced that Betsperts just closed a $ 6 million Series A fundraiser.

Jamul Casino, one of San Diego’s premier destinations for exceptional entertainment, exceptional cuisine and exquisite events, became the winner in seven categories in the 25th Annual San Diego Union-Tribune Reader Survey.

UDDA, a new free sports betting and entertainment app, has announced the launch of the $ 1,000,000 Gridiron Games allowing fans to place risk-free bets on soccer games and win real money prizes.

WynnBET has launched a new advertising campaign with Ben Affleck, Shaquille O’Neal and Melvin Gregg.

Rivers Casino Schenectady reopened its poker room on September 1st. The poker room was closed last year in March due to the outbreak of the COVID-19 pandemic.

Kindred continues to expand in the United States by taking over its fifth state, Iowa. This is Kindred’s second launch under the multi-state partnership with Caesars, signed in 2020. The signed agreement is with Harrah’s Council Bluffs Casino in Council Bluffs, Iowa.

North Star Sports, the Canadian sports betting consultancy, is now offering a bonus of $ 1,000 to customers who open a betting account with the company.

The Tohono O’odham Nation has obtained an event betting license, allowing it to open an online sports betting platform by fall.

New partnerships

Gambling marketing and operations company B90 Holdings has signed an affiliate marketing agreement with the Nordic group to promote all of its online sports betting and casino services in various territories.

Scientific Games Corporation announced that the company is bringing its customer relationship management (CRM) and associated marketing services to the Kentucky Lottery to enhance iLottery and digital engagement programs.

Parx Interactive has signed a multi-year partnership agreement with Pittsburgh Steelers to become its online casino partner.

Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the official provider of the NFL franchise esports tournament platform.

DraftKings Inc. has partnered with the American Ultimate Disc League. As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available to viewers for free on the DraftKings Dream Stream on YouTube and Twitch.

Esports Entertainment Group has announced that its esports betting brand VIE.bet has become an official partner of SG esports, a Brazilian professional gaming organization.

New appointment

Mohegan Gaming & Entertainment has appointed Christie St. Martin as Vice President of Online Marketing. Prior to joining MGE, Christie was CCO of Queens.gg, a female-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build sustainable careers in the game. gaming and esport.


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