Catena Media Enters Content Partnership With Advance Local’s NJ Website

0

Catena Media has announced a significant media deal in North America, signing a multi-year partnership with Advance Local’s NJ.com.

Advance Local is an online casino and sportsbook content media company and owns NJ.com, which is a news and information website.

Catena hopes its new partnership will expand its audience’s access to high-quality digital content for online sports betting and iGaming.

Content on NJ.com will now be written by Catena writers, who will promote a safe betting culture and produce betting content, according to Catena.

Catena North American Vice President for Content Operations Dustin Gouker said: This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a wider audience in the New Jersey market and nationally.

“Our goal is to help readers become better informed about sports betting and online casino products, and to help promote a safer and more productive gaming culture.”

Under the partnership, Catena will take responsibility for all content published on NJ.com and share revenue among all parties. Catena expects its deal to start generating profits from the third quarter of 2022.

Advance Local Vice President of Sports Betting and iGaming, Howard Kamen, said, “Online sports betting and casino gaming is growing rapidly in New Jersey and beyond, and this partnership with Catena Media is a way to fantastic for us to engage our readers with top-notch content and help them better understand the landscape.

The decision to partner with Advance Local is one of the biggest deals the affiliate has made in North America as it continues its migration from Europe to the United States.

Share.

About Author

Comments are closed.