Camelot the brand’s link with the Tokyo Olympics 2020 and Paralympic Games was cited for the first semester “the highest of all time” National lottery sale of tickets for the 2021/22 financial year.
In its H1 report, the national lottery operator revealed ticket sales of £ 3.96 billion for the period April 1 to September 24, 2021, an increase of 2.7% over the same period last year by £ 107.3million.
Driven primarily by a “strong performance in draw-based games”, its lotto product is now in its third year of growth while retail operations have also seen a “steady” recovery.
“I am delighted to report another record-breaking sales performance for the National Lottery,” noted Camelot President, Sir Hugh Robertson.
“Most importantly, it meant that we were able to generate growth in returns on good causes, prizes paid to players and lottery obligations to the treasury.
“Our profit was once again aligned with returns to good causes at the half year stage and will be approximately 1% of revenue for the full year under our license.
“An incredible £ 45bn has now been raised for the good causes of the National Lottery – 65% more than the most optimistic Treasury forecast at the time of launch.”
In addition, Camelot detailed that £ 2.27bn has been awarded to players in cash prizes, an increase of £ 30.6m, with 95 percent of all sales revenue going to ‘winners’. and to the company ”because one percent of sales were kept as profit and four percent went to operating expenses.
In addition, the group saw a 6.5% increase in funds generated for good causes through ticket sales, offsetting a 59.1 year-on-year decline in unclaimed prize contributions, of which profits are returned. to good causes.
A total of £ 884million was generated for charitable contributions in the first six months of the fiscal year, an increase of 2.4% from the 2019/20 figure of £ 864.7million, with total returns for good causes since the lottery was founded in 1994. now stands at £ 45 billion.
Nigel Railton, CEO of Camelot, noted, “With national lottery sales on the rise in all areas and very high levels of public participation, we have once again proven that our strategy of providing excellent choice to consumers in a safe and secure manner. practice continues to make a vital contribution to good causes across the UK.
“The continued strong performance of the National Lottery is a testament to the resilient and responsive business model we have put in place since our 2017 strategic review.
“The lotto is a great barometer for the overall health of the national lottery, so I’m really proud that as a result of the series of lotto improvements we’ve made, we continue to be one of the only big ones. operators around the world to increase sales of our flagship game.
“That, coupled with a steady recovery in retail and our one-summer campaign celebrating the contribution of National Lottery players in helping our Olympians and Paralympians succeed – all added to a record-breaking performance in first half. “
In addition, the majority of the increase in national lottery sales in the first half of the year was driven by the growth in raffle-based games sales to £ 2.22 billion, or 3.6% from 78.7 million pounds sterling. This has seen year over year growth in all of the draw games.
Elsewhere, sales of national lottery scratch cards and online instant win games increased by £ 28.6million during the period, growing 1.6% to 1.73 billion. pound sterling.
In addition, a strong recovery in retail as COVID-19 restrictions were lifted means in-store scratch card sales increased 6.7% year-over-year while sales Instant win online games were down 8.8% – although scratch card sales remain down to pre-pandemic levels.
Camelot’s retail resumption saw the operator increase total in-store sales to £ 2.33 billion, up 4.5%. As a result, the retailer’s commission in the first half of the year rose to £ 133million, an increase of 5.1% from £ 6.5million, the equivalent of around £ 3,000 per store.
Alternatively, its digital presence saw online sales of £ 1.62bn, a slight increase of 0.2% – £ 4.6m – from the 39.1% increase in Last year.
Within this framework, mobile sales increased by £ 21.3 million, up 1.8%, to reach a record level of £ 1,150 million. This growth was also accompanied by more than 795,000 new online registrations.