Caesars Sportsbook named official sports betting partner of LSU Athletics

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BATON ROUGE, Louisiana and LAS VEGAS, Sept. 17, 2021 / PRNewswire / – For the first time ever, a perennial varsity athletics powerhouse is appointing an official sports betting partner. LSU Athletics and Caesars Entertainment Inc. (NASDAQ: CZR) today announced a multi-year partnership to make Caesars Sportsbook the exclusive sports betting and gaming partner of the athletics department at Louisiana State University. This historic alliance with a Power Five athletics department, facilitated by Playfly Sports, LSU’s third-party multimedia rights holder, focuses on unique alumni and fan engagement opportunities while developing sports games and education. responsible.

“LSU’s athletic programs have always exemplified excellence, and at Caesars we couldn’t be happier to partner with such an iconic brand of varsity athletics,” said Chris Holdren, co-president of Caesars Digital. “We have a proud heritage in Louisiana, and bringing LSU fans and alumni closer to the sports they love while providing scholarship opportunities will help us capitalize on that.”

Best-in-class sportsbook Caesars Sportsbook will receive a host of marketing and sponsorship assets from LSU Athletics. Assets include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium starting Saturday, September 18 for LSU’s game against Central Michigan, as well as additional signage at the Pete Maravich Assembly Center , at Alex Box Stadium and an exclusive presence on the LSU Sports mobile app.

Digital broadcast and sponsorship rights, visibility of Caesars Sportsbook in all of LSU’s 21 men’s and women’s sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend sporting events from LSU and access VIP hospitality at Tiger Stadium through their membership. with the industry-leading loyalty program, Caesars Rewards.

“LSU has always been proud to provide fans with unique, innovative and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” said LSU’s sports director. Scott Woodward. “We share a clear vision of how athletics and entertainment can combine to enhance the fan experience, and we’re thrilled to join Caesars in making that vision a reality.”

This multi-year partnership strengthens Caesars’ already established footprint in Louisiana, which includes recent commitments to large-scale renovations transforming Harrah’s New Orleans into Caesars New Orleans and Isle of Capri Lake Charles into Horseshoe Lake Charles. It also comes right after the Caesars Superdome opened in New Orleans and the day before sports betting launched in Pelican State.

Caesars is committed to working with the Louisiana Association on Compulsive Gambling, regulators and the community to provide responsible gambling resources to all eligible sports bettors in the state and to raise awareness of the responsible gambling tools available on the Caesars app. Sportsbook. In keeping with Caesars Entertainment’s decades-long commitment to responsible gaming, the company will not market to students or fans under the age of 21 or showcase any gaming offerings within the facilities of the. campus.

In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support LSU students residing in Louisiana. The fund will benefit students pursuing majors in sports administration, business and leadership, paving the way for future Tigers in the industry.

“As a proud partner of LSU Athletics, we are focused on building innovative partnerships to engage sponsors and unlock meaningful new revenue streams,” said Michael Schreiber, Founder and CEO of Playfly Sports. “Given the interest and access to the game, we are delighted to responsibly bring Caesars Sportsbook and LSU together.”

Once sports betting kicks off in Louisiana, Tiger alumni and sports fans over 21 in the state can take advantage of Caesars Sportsbook’s cutting edge product offerings. The easy-to-navigate Caesars Sportsbook app integrates mobile sports betting with Caesars Rewards, where every bet, win or lose, rewards the bettor with tier credits and reward credits that can be used to unlock unbeatable experiences within the game. Caesars property and partnership portfolio.

About Caesars Entertainment, Inc. Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the most diverse casino entertainment providers in the world. From its beginnings in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through the development of new complexes, expansions and acquisitions. Caesars Entertainment, Inc. resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brands. Caesars Entertainment, Inc. offers diverse gaming, entertainment and hospitality amenities, unique destinations, and a comprehensive suite of mobile and online gaming and sports betting experiences. All linked to its industry-leading Caesars Rewards loyalty program, the company is focused on creating value with its customers through a unique combination of impeccable service, operational excellence and technological leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know when to quit before you start. ® Problem with gambling? Call 1-800-522-4700. For more information, please visit. www.caesars.com/business. If you suspect that you or someone you love is having a gambling problem, call 1-877-770-STOP (1-877-770-7867).

About Playfly SportsPlayfly Sports is a full-service sports marketing company operating where sports marketing, media and technology converge. Playfly Sports offers results-based solutions for brands that reach approximately 83% of all U.S. sports fans, generating more than 230 billion impressions each year in professional, college and high school sports. Using the influence and sustainability of the local sports fandom, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors create value for our local, regional and national brand partners. Playfly’s information-infused media and technology platforms drive innovation through linear, digital, on-premise and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academia and sports fans across the United States. Playfly Sports ignites brands with the love of fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com

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SOURCE Caesars Entertainment, Inc.


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