Betsson, LeoVegas and Kindred offer information on potential Dutch debut


Leo Vegas, Betsson, and Kinship group have become the last international operators to reaffirm their commitment to the Netherlands and to describe what everyone thinks is a potential route to the market.

The latter suggested that he would not prevent Dutch consumers from accessing his products, with a statement released by the group saying that “we understand that there is no demand from the Dutch authorities that international operators, after October 1, block Dutch citizens. to access their services ”.

Together with the Dutch professional association for online gambling NOGA, Kindred sought clarification from the KSA, which had previously stated in a letter to operators that “parties are entitled to a license based on this rule. policy, but that does not exempt them from the application. . “

Kindred pointed out that it has complied with all opt-out provisions, including hosting or Dutch websites, as well as ceasing all local marketing and Dutch payment capabilities during its evaluation period, noting that “we are not actively targeting Dutch customers”.

The operator added that it has passed all the audits required to comply with the country’s first online market window and will apply for a license in the last quarter of the year.

“Kindred continues to place a safe gaming environment at the heart of our strategy and operations, and already complies as much as possible with all Dutch license requirements and is fully dedicated to consumer protection, addiction prevention and the fight against fraud and crime. An important part of this is our ambition to reach zero percent of harmful gaming revenue by 2023, ”the group’s statement read.

Adding: “We see the opening of the online gambling market as a very positive step for all involved and we look forward to receiving our Dutch license in 2022 and thus being able to enter the Dutch market, as well as making a positive contribution to the Dutch market. company.”

Elsewhere, in a different understanding of the law, Betsson must stop accepting Dutch consumers on its sites, before a future goal of operating under the new regime.

This is expected to negatively affect the group’s operating profit by SEK 25million (£ 2.11million) on a monthly basis from the fourth quarter. The long-term financial impact will depend on when a license from the Dutch market can be granted.

“Compliance with laws, rules and ethical standards in the countries in which we operate is a foundation for Betsson,” said Pontus Lindwall, CEO and Chairman of Betsson.

“We strongly believe in the Dutch market and have a clear ambition to operate within the new Dutch regulatory framework in the future, which allows us to once again offer Dutch customers an exceptional and sustainable customer experience. “

In addition, LeoVegas also revealed that it has also made the decision to cease providing its services in the country, before filing its own license application later in the year.

“Over the past few years, the LeoVegas group has taken various measures to ensure full compliance with the Dutch priority criteria and the policies published by the Dutch regulator KSA,” the group update reads.

“The Netherlands has accounted for a low to mid single-digit share of the group’s total sales in recent quarters. Further updates will be provided as part of the November 11 Quarterly Report. “

Earlier today, Entain also confirmed that it would cease its offer for players in the Netherlands, with the group expecting EBITDA of around £ 5million per month.


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