Bally’s Corporation and PepsiCo Announce Long-Term Beverage Partnership


PepsiCo Becomes National Exclusive Beverage Supplier to Bally’s Properties

Posted: October 19, 2021 at 7:00 a.m. MDT|Update: 38 minutes ago

PURCHASE, NY, October 19, 2021 / PRNewswire / – Today, PepsiCo and by Bally Corporation announced an exclusive partnership, naming PepsiCo the official supplier of beverages to by Bally casinos and resorts across the country. The partnership expands PepsiCo’s entertainment and hospitality portfolio with a presence in renowned properties in major tourist destinations of United States, bringing the PepsiCo beverage portfolio – including soft drinks, teas, energy drinks, bottled and sparkling waters, and coffee-based beverages – to more than 14 Bally’s properties in 10 states.

Bally’s Corporation and PepsiCo Announce Long-Term Beverage Partnership

PepsiCo now owns the exclusive casting rights in by Bally restaurants, food courts, gift shops, convenience stores and vending machines on company properties, including by Bally Atlantic City Hotel and Casino and Twin River Casino Hotel. Thus, a variety of drinks, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy and sparkling sparkling water, will be available for by Bally guests in fountain form and in packaged form.

“PepsiCo has a long history in the hospitality and entertainment business, and we couldn’t be more excited to bring a variety of beverage choices to by Bally guests. Whether people are enjoying a meal, seeing a show or enjoying the casinos, our diverse portfolio ensures that there is the perfect drink for everyone and for every occasion, ”said Richard glover, President, PepsiCo Beverages North America – North Division.

From casinos and hotels to entertainment lounges, sports betting and more, PepsiCo will continue to expand its presence in by Bally casinos and resort properties throughout the partnership.

“With this partnership, our two renowned brands offer our customers the ultimate entertainment and hospitality experience,” said Paul Juliano, by Bally Corporate Vice President of Operations. “We are excited to see the PepsiCo portfolio flowing into our casinos and hotels and look forward to collaborating on new ways to improve every visit for our customers. “

All participants by Bally the location will start pouring PepsiCo products by the end of October 2021.

Stay up to date on the latest PepsiCo news by visiting and follow @PepsiCo on Twitter, Facebook and Instagram. For more information on by Bally Visit and follow @BallysCorp on Twitter and Facebook or @ballyscorporation on Instagram.

On by Bally company

by Bally Corporation is a global casino entertainment company with a growing omnichannel presence in online sports betting and iGaming offerings. It currently owns and operates 14 casinos in 10 states, from a racetrack to Colorado and has access to OSB licenses in 15 states. It also owns Gamesys Group plc, a leading global online gaming operator, Bally Interactive, a leading B2B2C sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, SportCaller, a leading global B2B free game provider, and Telescope Inc., a leading provider of real-time fan engagement solutions.

With approximately 10,000 employees, the Company’s operations include approximately 15,800 slot machines, 500 table games and 5,300 hotel rooms. Upon closing of the previously announced Tropicana Las Vegas transaction, as well as the completion of construction of a land-based casino near the Nittany Mall in State College, Pennsylvania, by Bally will own and operate 16 casinos in 11 states. Its shares are listed on the New York Stock Exchange under the symbol “BALY”.

About PepsiCo
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion of net sales in 2020, thanks to a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $ 1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with determination. “Winning with Purpose” reflects our ambition to win sustainably in the market and to integrate the goal into all aspects of our business strategy and our brands. For more information, visit

CONTACT: Emilie Bloom, [email protected]

Bally's Corporation and PepsiCo Announce Long-Term Beverage Partnership
Bally’s Corporation and PepsiCo Announce Long-Term Beverage Partnership

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