Wednesday, Jul 20, 2022, 4:00 PM
This week, S&P Global Mobility launched its Polk Certified Data Partner Program, rewarding preferred marketing partners who successfully leverage Polk Automotive Solutions products through high volume advertising campaigns for large automotive dealership groups.
According to a press release, the first three data marketers to be named in the partner program are CF Search Marketing, Drive Auto and Octane Marketing.
S&P Global Mobility highlighted that these three agencies have demonstrated great proficiency in enabling data-driven audience strategies by leveraging the Polk Automotive Solutions suite of products.
Combining their experience with exclusive training, only available to partners, deepens that connection, resulting in a stronger partnership with S&P Global Mobility.
The executives added that the partner program further provides priority access to new audience segments, product updates and marketing channels, which will enable implementation in the campaigns of the customers with more confidence and faster.
“S&P Global Mobility is thrilled to announce the Polk Certified Data Partner Program and excited to have CF Search Marketing, Drive Auto and Octane Marketing join our first Certified Partners,” said Scott Hedges, Head of Automotive Retail for Polk Automotive Solutions by S&P Global. Mobility.
“Our goal with this program is to help our partners improve campaign performance and increase sales for their clients as a result,” Hedges continued.